In the early 1990's, after many months of intense development and testing of prototypes, the original "Alexander Superial" was put into production.
Our aim with this first model was to design a reed which produced a warm, resonant "buzz", good projection, even scale throughout the registers, and a wide dynamic range. In other words we wanted this reed to provide a tonal platform that was free blowing, capable of quick and accurate articulation, and one that gave immediate presence.
This was in line with the tonal concept of the "American" style single cut reeds, but with more developed heart and rear vamp area, one with "spring" and natural resilience needed to produce a really big sound.
We ran an extensive testing program with various professionals and we were also fortunate enough to have the valuable feedback from the renowned veteran mouthpiece maker Ralph Morgan, his excellent crew and others.
After all our testing confirmed the good results of the final prototype, we believed we had finally come up with a reed worthy of manufacture.
The combination of a new design influenced by traditional reed making concepts (and therefore in essence "time proven"), and the highest grade of cane we could find, became born as the original Alexander Superial with its yellow labeled tin.
After introducing Superial, I wanted to add another model to our line which I thought might meet the needs of players who were looking for a different style cut and tonal response.
Using the same cane, we made exhaustive tests and alterations to fabricate a reed with somewhat changed response characteristics from the original Superial, and thus the new Superial "DC" (or "Double Cut) was created
This reed has a slightly harder tip and more wood in the heart and sides than Superial and therefore produces a more solid tonal core, enhanced projection and power, and a little darker harmonic timbre than Superial, but still one with the kind of "edge" and authority needed in soloing or lead work.
For "DC" I was thinking in terms of a tonal concept reminiscent of the saxophonists I had admired and been influenced by from the 1950's to the "Blue Note", "Miles" and "Trane", and "Wayne" eras.
I also had in mind a reed of increased power that would be particularly suitable for big band, stage band or marching reed players, as well. So in a sense, I worked on "DC" with an idea of making a reed that fit closest to the tonal palate of my own musical influences and this became the reed I used on Tenor most of the time.
Since its introduction in 1995, "DC" seems to be especially favored by professionals who need a lot of power and want to push the reed to the limits of its dynamic capabilities, while still retaining an even balance from top to bottom.
After the introduction of Superial, "DC", and Classique in the 1990's, we began to conceive of a model which would add a new and different dimension to the tonal universe of our reeds.
This reed was born following extensive conversations and correspondence between Tom Alexander and the legendary late, great Jazz saxophone genius Michael Brecker beginning some years ago. Without Michael's gracious and invaluable feedback following experimentation with different prototype designs, this new reed simply would not have come into existence. It was a singular honor to have been guided by this greatly missed, phenomenal musical spirit and exceptional human being.
NY was also thoroughly field tested by subjecting it to many months of on the job playing in the concert and tour performances of several of our World Artists who gave it their seal of approval and use it as their primary reed today.
The result is a new reed made with our same high grade S. France cane, yet a redesigned tip and profile which produces a big and bold sound, full response throughout the registers and the type of vibrant, solid tone traditionally associated with that of the New York music scene.
The tip is somewhat harder than Superial DC which gives it a sustaining power, especially in the high end of the horn.
We welcome you to debut our reeds, Alexander N Y.
"The Alexander Reeds give me everything I'm looking for in a reed. From triple pianissimo to triple forte, it's all there!! It's great to play on a reed that can handle the diverse musical settings I'm involved in. From orchestral concepts, big bands, electronic groups, and my quartet, these are the best and most consistent reeds I've played in years, they're great...I love them!! Alexander reeds are the BEST and in time the world will know it." Joe Lovano
"These reeds have a very unique character and the absolute best response of any reed that I have ever played - and I've played quite few in my 27 years as a saxophonist. Every one plays well - even the ones that I prefer less than others.I am also using the soprano reeds for the first time during my week with Joe Lovano at the Iridium. They are smoking! At the moment, they are absolutely perfect. Clean and bright response in all registers, just the way I like them." Greg Osby
Alexander Reeds allow the tone to be closer to the sensitivity of the speed of sound." Ornette Colman
"It took Tom Alexander's exquisite reeds to get me back to using cane after 20 years on plastic. They are a classy product, even the packaging is artistic. The reeds vibrate evenly, consistently and last for quite awhile while the sound produced has the right balance of highs and lows that I am always striving for. If reeds had been this good back in the 1980s, I would've never have changed to plastic!!" Dave Liebman
"These are some of the best reeds I have ever played. They have a warm, rich, full-bodied sound; a feel which is both firm and flexible; great projection; and tremendous longevity. The switch was well worth the time and effort." Joshua Redman
"There are four different cuts of these reeds to choose from; Classique- a standard classical cut, Superial, DC & ‘New York’ Expensive, yes- but set against that is the fact these reeds are extremely consistent- if you’re used to having to reject a proportion of reeds in any given box the almost zero reject rate of these effectively covers most of the price difference. And they come in a very nice box." - Julian Lawrence (firstname.lastname@example.org)
After several years of sticking to the same D'Addario Select Jazz, I decided it was time to branch out and give some different reeds a try. At the time of writing I am using Alexander Superial DC on Tenor, and Superial on Alto, and i'm loving them! They are really free blowing, but still retain a warm sound with a strong core to it. The strengths also line up quite nicely with other brands than I'm used to, so I didn't have to make any adjustments there. I can see these being my new go to reed for a while! - Oren Gurney (email@example.com)